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BC PRESIDENT
ANSWERS CYCLING WEEKLY CRITICISM
BC President Brian Cookson has hit back at critics of British Cycling
in a recent issue of Cycling Weekly - this is the letter he has sent to
the magazine.
Dear Sir
I am disappointed to read that many of your readers still seem to feel
that, in our campaign of track successes, British Cycling has abandoned
any hope of international road racing success. The reality is somewhat
different.
Of course, we have focused on the more controllable and predictable environment
of the track, and the results of that policy are clear to see. I thank
Cycling Weekly for drawing attention to that success in the special Xmas
edition. But readers should remember that the recent international performances
of British riders in road racing have also been considerably better than
for many years. This applies to both men and women. Though hardly reported
in Cycling Weekly, GB jerseys were highly visible in every event at the
World Road Championships in October, and if Cycling Weekly readers log
on to our website they can read the inside story of the team and their
back-up - clearly one of the most professional of any nation.
In fact we now regularly field teams in international road races that
perform admirably, with both stage and overall wins to their credit -
often beating full time professional road teams along the way. I think
many of us can remember the days when GB teams returned from events like
the Peace Race, for instance, lucky to appear on the first page of the
result sheet and with little to show for their efforts except sore legs!
They tried hard, and I salute their efforts, but, with certain notable
exceptions, we were usually outclassed and outgunned.
Nowadays our road teams are respected wherever they appear, and they usually
return with heads held high.
Of course, particularly on the men's side, much of this has been a by-product
of the preparation programme for our endurance track teams. This is not
an accident, and it will lead to more success on the road. It is exactly
the model followed by the majority of the currently successful Australian
road professionals, such as Stuart O'Grady and Bradley McGee, who began
their careers as part of their country's track squads.
Evidence that this approach is already beginning to pay off for Great
Britain is there in the form of Bradley Wiggins and Rob Hayles, for instance,
both members of Division One pro road teams. I don't think I'm giving
away any secrets if I tell you that others on the squad have also attracted
the attention of professional road teams, too. So far, they have preferred
to remain full time with the Great Britain cycling team in pursuit of
their Olympic dream - and as such they receive a level of support and
funding as good as any national team, anywhere in the world.
It has to be that way. The fact is that road racing internationally is
no longer driven in any sense by competition in national teams. It is
now almost exclusively the domain of the trade teams. So far as I am aware,
there is at present no trade team run by a national federation anywhere
in the world, certainly not in Continental Europe. Experiments in running
teams in this way in the recent past have failed. Securing the sponsorship
and delivering the successes that the sponsors expect, is a high-risk
undertaking, as demonstrated by the many failed teams which we can all
recall. I don't believe that this is appropriate, or indeed possible,
for a national federation. The only way to run a successful trade team
is to have a commercial organisation doing it.
If there was a British company that wanted to invest several million quid
in promoting itself through a road cycling team, British Cycling would
be delighted to help them and to work with them. At present, there isn't.
Why? Largely because the profile of the sport isn't high enough in this
country to make it worthwhile. Why isn't it high enough? Well because
the Great British Public are basically only interested in established
British sports like football and cricket, or sporting events that take
place in Britain (eg Wimbledon), or in success at the Olympics. In those
circumstances wouldn't it be a good idea to try and maximise our success
at the Olympics? Which, of course, is where we came in.......
Best regards,
Brian Cookson
President, British Cycling

�
British Cycling 2002/2003 |